Casino affiliate programs are based on a pretty simple idea: they give online casino affiliates all the tools and incentives they need to go out and find new players for the casino. Affiliate marketing is a marketing approach that encourages website owners and marketers to promote various online products and services, including poker and casino sites. For casino sites, affiliates get paid for every new player that they refer, that creates an account and starts playing at the casino. A casino affiliate program will typically let you choose how you'd like to get paid, including options for a one-time payment for every new play you refer (CPA), a percentage of their net losses each month (rev-share), or a combination of the two.

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